The Secret Chamber House of Oddities and Artwork, located in Fairborn, Ohio, is a unique establishment that combines elements of oddity, art, and mystery to create an immersive and captivating experience for visitors. As part of their branding efforts, they sought the creation of a new logo that would effectively represent their identity and align with their distinct characteristics. This case study explores the development process of the brand logo, highlighting the key considerations and design choices that were made to bring their vision to life.
To begin the logo design process, the client provided a list of descriptive words that reflected the essence of their brand. These keywords included "Odd, New Orleans, Voodoo, Witchy, Day of the Dead, Whimsical, Circus, Professional, Knowledgeable, PT Barnum freak Show, Mysterious, Imagination, Inviting, Skulls, Oddities Museum." It was clear from the outset that the brand aimed to convey a sense of intrigue, magic, and the extraordinary.
Incorporating the provided keywords, I embarked on crafting a logo that would encapsulate the essence of The Secret Chamber House of Oddities and Artwork. The first step was to create a mood board inspired by the unique elements associated with the brand, such as New Orleans' rich cultural heritage, Voodoo, Day of the Dead, and the whimsical atmosphere of a circus. This served as a foundation for the subsequent design decisions.
The central idea for the logo revolved around incorporating a skull, as specifically requested by the client. The skull symbolized the macabre and mysterious aspects of the brand while providing a focal point that could intrigue potential visitors. I aimed to infuse the logo with elements that reflected the various themes mentioned, all while maintaining a sense of professionalism and knowledgeability.
The color palette played a vital role in setting the overall mood of the logo. Rich, vibrant hues were selected to represent the vivacity of New Orleans and the Day of the Dead celebrations. Deep reds, purples, and black were used to create an atmospheric and captivating effect, while white accents added a touch of elegance and sophistication.
Conclusion:
The Secret Chamber House of Oddities and Artwork's new logo successfully captures the essence of their brand, incorporating elements of oddity, whimsy, and mystery. By artfully blending New Orleans' cultural influences, Voodoo, the Day of the Dead, and circus aesthetics, the logo stands as a powerful representation of the unique experience awaiting visitors. The skull, adorned with intricate patterns and vibrant colors, serves as a captivating focal point, embodying the spirit of the oddities museum. With its professional yet inviting design, the logo effectively communicates the brand's continued commitment to knowledge, professionalism, and providing an immersive and enchanting atmosphere for all who enter.
